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Engagement Rate Calculator

A free engagement rate calculator for Instagram, TikTok and YouTube. Type in your followers, likes and comments, no username lookup and no signup.

Runs in your browser · nothing uploaded

Engagement rate Enter your followers and post stats to see your engagement rate.

General reference bands for a quick read, not authoritative data.

Most engagement calculators want your username so they can scrape your profile, which means handing over an account to a stranger service just to do a division sum. This one skips that entirely: type in the numbers you already have and get your rate straight away.

Pick a platform, enter your followers and your average likes and comments, and see your engagement rate along with a rough benchmark for whether that is low, average, good or excellent for that platform.

How it works

  1. 1

    Pick a platform

    Choose Instagram, TikTok, YouTube, Facebook or X.

  2. 2

    Enter your numbers

    Type in your followers and your average likes and comments per post.

  3. 3

    Read your rate

    See your engagement rate as a percentage, with a benchmark showing where it sits for that platform.

Questions about engagement rate

What is a good engagement rate on Instagram?
Roughly, under 1% is low, 1 to 3.5% is average, 3.5 to 6% is good, and over 6% is excellent. These are general reference bands rather than a single fixed number, since rates vary by niche and follower count.
How do you calculate engagement rate?
Add your likes and comments on a post, divide by your follower count, and multiply by 100. This tool does that arithmetic for you the moment you type in the numbers.
What is a good engagement rate on TikTok?
TikTok tends to run higher than Instagram. Roughly, under 3% is low, 3 to 9% is average, 9 to 15% is good, and over 15% is excellent.
How is YouTube engagement rate calculated?
The same likes-plus-comments formula works against your subscriber count, or you can calculate it against views instead for a sense of how an individual video performed.

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