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How much to charge per sponsored post

Estimate a fair rate to charge a brand per sponsored post using your follower count, engagement rate, platform, and niche, with every multiplier shown so the number is not a black box.

Runs in your browser · nothing uploaded

Total followers or subscribers on this platform.
Likes, comments and shares divided by followers, as a percent. Around 1 to 3 percent is typical.
Fill in your numbers and press estimate to see a suggested price range.

If a brand asks for your rate and you have no idea what to say, this influencer rate calculator gives you a defensible starting number instead of a guess. It builds a base from your audience size and platform, then adjusts for how engaged your followers are, the type of content, and how much brands typically pay in your niche.

You get a low-to-high range rather than one figure, because real deals move with your results and how badly the brand wants you. Whether you are pricing an Instagram sponsored post, a TikTok brand deal, or a YouTube video, use the range as your opening position and negotiate from there. Nothing you type is uploaded; the whole thing runs in your browser.

How it works

  1. 1

    Enter your audience

    Pick your platform and type in your follower count and average engagement rate as a percent. Around 1 to 3 percent engagement is normal, and higher engagement pushes your rate up.

  2. 2

    Choose content type and niche

    Select whether it is a feed post, reel or short, story, dedicated video, or UGC the brand reuses, then pick your niche. Money niches like finance and tech carry higher multipliers than general lifestyle.

  3. 3

    Read the range and the math

    Toggle exclusivity and usage rights if the brand wants them, then estimate. You get a suggested price range plus a line-by-line breakdown showing the base rate and each multiplier.

Questions about sponsored post pricing

How much should I charge brands for a sponsored post?
A common starting point is roughly the base rate for your platform per 1,000 followers, then adjusted for engagement, content type, and niche. This calculator does that math and shows a low-to-high range so you have an opening number to negotiate from, not a fixed price.
What is a good rate for an Instagram sponsored post?
Instagram feed posts often start near 10 dollars per 1,000 followers, but strong engagement, a high-paying niche, or reels can push that well above the base. The tool applies each of these as a visible multiplier so you can see how your rate is built.
How do I set my TikTok brand deal rate?
Enter your TikTok followers and engagement, choose the content format, and pick your niche. TikTok's base rate per 1,000 followers sits a little below Instagram in this model, but a viral-leaning format and high engagement can lift the estimate quickly.
Is it free?
Yes. It is free, needs no sign up, and runs entirely in your browser, so none of your numbers are uploaded or stored anywhere.

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